Personal Brand Marketing – Brand Buzz 101

I understand the importance of visibility. As a small business owner, being "known" can be the difference between a steady flow of revenue or closing your doors. Yet, being visible is not enough. Being remembered is most important and means you occupy some prime real estate in the mind of someone. Garnering "share of mind" means that you somewhere along the way that they sampled your character and competency and you became memorable.

Marketing, by definition, is creating an exchange environment. For an individual, that could mean breaking a referral, speaking positively on your behalf, a promotion or an introduction. Branding, by definition, is an emotion or image tied to a product. YOU are the product. Even in businesses, people are the brand and define the company, more than any mission mission statement hanging in the lobby. So, how does an individual create "buzz" for their brand for visibility and more importantly to be remembered so that they can develop credibility?

1. Know what makes you unique.

Whether you're job hunting or wanting a position on board of director's, you need to confidently know what value you bring to the table.

2. Get really good at communicating what makes you valuable.

Ninety-three percent of communication is tone and body language. Spend time on the words so that what you say and how you communicate are congruent with your value. Yet, know that communication includes your image, the way you present yourself, your workspace, your phone skills and even your lunch meeting etiquette. They must all be congruent with what makes you valuable. Any discrepancies will jeopardize your credibility and could produce negative word of mouth which is a problem that I will address in future articles.

3. Manage that communication.

If you're creating "buzz" around your brand, it will require you to proactively manage the communication. For example, if you're new to a company or a position you will need to build a credibility wall. Yes, a physical wall if possible. It showcases every plaque, certificate, service honor, licensing, certification and degree you've received. This wall is your visual third party testimonial on the character and competency of your brand. Since that wall can not travel with you, make sure that anytime you're honored for volunteer service or recognized for a contribution that a copy of the "thank you" letter, note or card be placed into you personnel file.

Even if you're on your own, these "proof of credibility" tools will take you far. As the vice president of a business concern in college, I invited speakers to speak to our fraternity for professional development. I asked each of them to write a letter for me about their experience working with me so that I could include that in my personal portfolio. Many of these speakers went on to become regional directors, chief operation officers, chief financial officers, company presidents and further that my portfolio has become quite valuable. Actively "buzz" your brand! Doing that will develop credibility; credibility will lead to influence; and influence with lead to leadership.

Android Apps Development: A Perk to Mobile Technology

There’s no denying that advancement in mobile technologies have helped businesses and individuals manage a lot of their tasks without much hassle. In fact, there has been a colossal growth in the adoption rate of mobile technology and is still surging. However, the increase in usage of mobile apps has further helped in making the mobile technologies gain more popularity.

What makes mobile apps so popular?

We live in an era, wherein people are becoming more impatient and seek to get instant answers and solutions to their queries. We can’t wait more than a few seconds for our computer screen to boot up. But the mobile apps has taken out the wait from our handsets. That’s because, in most (if not all) of the mobile devices all your information can be accessed and stored through an application. This saves you from searching for a particular page by connecting to a network connection.

According to Forrester Research report (FORR), it is predicted that in the coming year 2015, around half of the devices used for corporate tasks will be mobile. This is suffice to understand that the popularity of mobile applications is not going to abate anytime soon.

How Android apps development proves beneficial for mobile technology?

Android is one of the most dominating operating system today. As a matter of fact, a lot of applications are build using the Android platform owing to the ease it provides in app development. Since most of them are free, people prefer to download one that interests them the most. Right from a business application to non-business app, you can build all to be run on the Android platform.

Owing to enticing experience and ease Android apps provides to a user, it has resulted in increase in the sales of mobile technologies such as Google’s Android. Furthermore, with help of applications you can optimize the performance of your Android powered devices. For instance, you can use Android apps that helps to kill background processes in your phone like Advanced Task Killer, Kill Background Processes.

What’s more, you can install an application that turns your Android mobile into a powerful business tool that enables you to perform your everyday business tasks even on-the-go. For example, app such as GDocs help keep all your important documents in the cloud. It provides users with access to the documents in their Google account, which can be viewed on your pocket-size mobile device. Plus you can even edit the documents and more via GDocs.

What’s the conclusion?

No doubt, mobile technologies became the most sought-after tools for individuals as well as business organizations. But what added to its popularity is the ever-increasing usage of apps such as the ones developed for Android platform. Whether you need some source of entertainment or a tool that can help you manage business processes, there is an Android app for every purpose. Therefore, as more and more people are getting accustomed to using an app, it eventually augments the need for mobile technology.

Why Are Queue Management Systems Important?

When you’re doing something you love time seems to fly by, but if you’re bored to tears, minutes can seem like hours. And what’s more boring than waiting in a queue? Despite this era of fast-paced and instant service, one cannot escape lining up at the doctors, at the bank, to pay bills or to buy groceries. In a commercial world that revolves around customers, effective queue management is very crucial and technology plays a vital role in this regard. It equips businesses to manage customers effectively even during rush hour and peak season. Queue management is a crucial part of the service industry. It deals with issues of customer management with regards to reducing waiting time, improving services provided and enhancing your customers’ in-store experience. This is how it will help your business grow rapidly.

FASTER PROCESSING

A queue management system takes care of customers’ needs, right from their arrival at the branch to the time their service requirement is fulfilled at the respective counter. It also helps customers select the service required through their phone or any electronic device. The customer then has the convenience of movement while maintaining their position in the queue as he receives a ticket that displays a number. The customers can also gauge their waiting time.

IMPROVE PRODUCTIVITY AND OPERATIONAL EFFICIENCIES

An effective queue control system can lead to a significant improvement in an organization’s service efficiency. When queuing, customers are dealt with at a fast and efficient pace and fewer staff members are required which frees up staff time to deal with other essential matters.

ENHANCED CUSTOMER EXPERIENCE

‘The customer is king’ and keeping customers happy is the ultimate business goal. Queue management kiosks provide the functionalities of allotting and printing tickets for customers to help them enjoy the benefits of a virtual queuing system. Customers are connected to the interactive visual media while they wait to be assisted. With Customer Feedback Devices attached to QMS, organizations can get instant customer feedback. This data is further utilized to enhance customer experience and services.

HIGHER ENGAGEMENT

It helps provides a systematic method to monitor staff performance in a streamlined, hands-free process. The goal is to enhance the service quality and save your organization’s time and money by completing tedious tasks automatically. In turn, this increases the productivity of your employees by allowing them to focus on their core areas of talent.

DECREASED WAIT TIME

With QMS, customers wait time has decreased by a great extent. Managers can do a better job of monitoring lines and reallocating resources when they’re notified. The average wait time is decreased with real-time queue management which then helps organizations prevent service breakdowns and assist businesses to run more efficiently.

REAL-TIME PERFORMANCE MONITOR

Queue management systems help monitor real-time performance and offer reports for strategic management purposes. It helps top management access the data of all registered branches in real-time to monitor performance across the entire company. This helps organizations to integrate reporting into the business process. It also helps compare statistics on staff and performs statistical analysis of data for future needs.

Queue management systems have a comprehensive list of benefits that help accelerate your business and positively impact it. Adapt to an energy-efficient, time-saving and systematic approach of queue management with Q-Sys.

Shanghai Hotels – Hot Holiday Destination!

If you are planning to spend your next holiday vacation in a colorful city where you can perfectly enjoy the combination of Eastern and Western cultures then, without an iota of doubt, Shanghai would be your perfect destination. The largest city of China has all, which you, while being a modern person, would love to see and spend time with.

For its wonderful weather, excellent city beauties and natural attractions, Shanghai has always been a central of attractions for the travel enthusiasts of all around the globe; records say that eminent personalities like Bernard Shaw, Albert Einstein and Tagore visited this place a number of times.

With the growing popularity of Shanghai, travel and tourism industry has been massively developed in the city. According to a recent data, the tourism industry earns billions of dollars every year, so you can understand how demanding the city is in terms of a hot travel destination.

You see, in highly demanding travel destination it often becomes difficult to find great quality hotels at cheap price; but fortunately Shanghai is a place where you will not encounter the same problem. The Shanghai hotels industry offers you the facility to live comfortably while giving less pressure on your accounts book.

Cheap hotels not always mean dirty and unclean environment, if you stay at a small inn then you can experience Shanghai’s local food and discover its warmth culture with ease. If you are an avid traveler then you know that the small lodges will help you to get introduced with the local people, food and culture.

At the affordable Shanghai hotels you might not find the Three Star and Five Star luxury, but you will definitely experience the comfort and friendly people which will ensure that you have a pleasant holiday vacation. You will find each and every room and bathroom of these affordable Shanghai hotels very clean and hygienic. In a calm environment you will be offered good quality foods at very affordable prices. In short, the affordable Shanghai hotels will reduce your accommodation and food expenses and you can easily use the money for other activities like traveling and shopping.

The smartest way to look and book an affordable Shanghai hotel is doing so through an online portal. Over the internet, you will find a number of travel portals and traveling service providers and from there you can easily book your ticket to Shanghai and Shanghai hotels.